Ben Jerry’s Double Dip by Jerry Greenfield
$27.00 Inc GST
Ben & Jerry’s Homemade, Inc., has done more than win the tastebuds of America — it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry’s Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider’s guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
- How your commitment to worthy social causes will result in unprecedented customer and employee loyalty — and increased profit
- Practical advice on everything — from hiring employees to choosing suppliers
- Nuts-and-bolts information on values-led finance, retailing, and human resources
Ben & Jerry’s Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
Synopsis coming soon…….
About the Author: Bennett Cohen is a businessman, activist and philanthropist. He is a co-founder of the ice cream company Ben & Jerry’s
02 Feb 1999
Additional information
| Format | Paperback / softback |
|---|---|
| Genre | Business ethics & social responsibility |
| Readership Level | General (US: Trade) |
| ISBN | 9780684838557 |
| Author | Ben Cohen |
| Publication Date | 02 Feb 1999 |
Ben Jerry’s Double Dip: How to Run a Values Led Business and Make Money Too by Jerry Greenfield ISBN 9780684838557