Big Trust by Shade Zahrai with Faysal Sekkouah

‘This book will change the way you lead yourself and others.’ Sahil Bloom, bestselling author of The 5 Types of Wealth

‘Science-backed and easy to put into practice, this book hands you a game-plan that actually works.’ Jefferson Fisher, bestselling author of The Next Conversation

‘Practical, powerful, memorable and deeply human.’ Vinh Giang

THE GROUNDBREAKING, RESEARCH-BACKED BLUEPRINT CHANGING LIVES AND CAREERS AROUND THE WORLD.

Drawing on leading research, over a decade of work with Fortune 500 companies and experience educating millions of professionals worldwide, Dr Shade Zahrai reveals a proven system for breaking the cycle of self-doubt and building deep, unshakeable self-trust.

With insights from her self-diagnostic quiz and actionable exercises throughout, you’ll learn to-

– Reframe the beliefs that hold you back
– Break free from people-pleasing and perfectionism
– Quiet comparison and imposter thoughts
– Stretch your comfort zone and reclaim your power
– Channel emotion into clarity and conviction

Whether you’re second-guessing a big decision, overthinking in high-stakes moments or feeling stuck despite knowing you’re capable of more, Big Trust offers practical steps that lead to powerful, lasting results.

Everything you aspire to, and the strength to realise it, begins with Big Trust.

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‘The moments that matter most are usually the ones when doubt gets the loudest. Big Trust is the playbook for learning how to make the most of your moment and overcome the doubt trying to take you down.’ Lewis Howes, bestselling author of The Greatest Mindset

‘Eloquently written and insightful, this book provides a practical guide to navigating one of life’s greatest challenges – the internal battles we face within ourselves.’ Ethan Kross, bestselling author of Shift and Chatter

About the Author: Dr Shade Zahrai is a behavioural researcher, award-winning peak performance educator and leading authority on confidence and self-doubt. A former corporate lawyer with an MBA and background in psychology, she has designed and delivered transformative programs for Fortune 500 giants including Google, Microsoft, LVMH, JP Morgan and McKinsey. Named one of LinkedIn’s Top Voices for career development, Shade has taught over 7 million learners on LinkedIn Learning. Her TEDx talks and viral videos have amassed more than 300 million views and her work has been featured in The New York Times, Adweek, CNBC, and Yahoo Finance.

Learn more at shadezahrai.com.

Fay al Sekkouah is an international entrepreneur, angel investor and co-founder of Influenceo Global with his wife, Shade Zahrai. They’ve partnered with top global brands like Microsoft, Deloitte, Nestle, and SAP to elevate leadership and culture. He has coached CEOs, trained Fortune 500 leaders and now helps drive innovation in regenerative medicine to transform how we heal, perform and thrive.

28 Jan 2026
 

Big Trust: Rewire Self-Doubt, Find Your Confidence and Fuel Success by Shade Zahrai with Faysal Sekkouah ISBN 9781761345098