Safe Danger by Ben Swire

Everything you want to achieve in life requires you to take risks, push beyond your comfort zone and build trust with others. Our first instinct is often to avoid risk altogether, but that only creates a chasm between what we want to achieve and what we’re willing to do to get there.

To bridge that divide, we need a way to make those risks feel smaller, less dangerous, more worthwhile, and, frankly, more fun. Safe Danger offers groundbreaking insights that will allow readers to overcome and control the risks in their lives, based upon seven core principles:

Including practical and impactful activities based on these principles, Safe Danger is an essential companion for anyone looking to unlock their full potential or escape an unsatisfying professional life.

Taking safe risks has been proven to help build confidence and strengthen the emotional muscles needed to deal with uncertainty and navigate unexpected change, meaning you’ll be better prepared to take important risks when the opportunities arise.

Learn how to defuse uncertainty, embrace creativity and pursue success through Safe Danger, a revolutionary framework for navigating risks in work and life with confidence.

About the Author: Ben Swire is one of today’s most innovative thought leaders on company culture and workplace belonging. An award-winning designer, writer, and former design lead at the iconic innovation firm IDEO, Swire cofounded Make Believe Works, a team-building company that uses creative activities to accelerate connection, deepen trust, and fuel collaboration. His methods have helped organizations from Fortune 500 companies to public school districts build healthy and productive workplace cultures. He lives in Brooklyn, New York.

16 Oct 2025
 

Safe Danger: The art of taking playful risks to fuel creativity, unlock potential and build success by Ben Swire ISBN 9781785120725