To Sell Is Human by Daniel H. Pink

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.Pink offers a fresh look at the art and science of persuasion.
Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students onthe value of an education. Entrepreneurs persuade funders, writers convince readers, coachescajole players. Parents convince their kids to clean. Spouses convince their partners to controlthe kids. And in astonishing numbers and with ferocious energy, we go online to sellourselves-on Facebook pages, Twitter accounts, and Match.com profiles.
Whether we’re entrepreneurs, employees, parents or partners, we spend our days trying tomove others. We’re all in sales now.

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education.

About the Author: Daniel H. Pink is the author of four provocative books about the changing world of work-including the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into 32 languages. In 2011, Harvard Business Review named him one of the top 50 business thinkers in the world. A graduate of Northwestern University and Yale Law School, Pink lives in Washington DC with his wife and their three children.

30 Jan 2013
 

To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others by Daniel H. Pink ISBN 9781922079794